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Client Survey

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Step 1 of 9

11%

General Information
Company Name
Current (or intended) URL
Primary Contact
First Last
Email
Phone
Intended lanch date for the new site
MM slash DD slash YYYY
Specific budget range established for this project

Current Site
What specific areas of your current site do you feel are successful, and why?
List 3 things you would change on the site today if you could.
How important is it to maintain current look and feel
- Very Important
- Somewhat Important
- Not Important
How important is it to maintain logo and branding
- Very Important
- Somewhat Important
- Not Important

Reasons for (Re-) Design
What are the main reasons you are (re-)designing your site?
- New Business Model
- Outdated Site
- Expanded Services
- Different Audience
- Other
If other, please explain
What are your online business objectives with the new site? (increased sales, marketing/branding awareness, fewer customer service calls, etc.)
How will you measure the success of the new site?

Audience/Desired Action
Your typical site visitor
- Business
- Consumer
Age
- Under 18
- 18-25
- 26-40
- 41-55
- 55+
Sex
- M
- F
Marital Status
- Single
- Married
- Divorced
- Widowed
Income Level
Occupation
Level of Internet experience
- Beginner
- Intermediate
- Expert
List some key reasons why the target audience chooses your company’s products and/or services (cost, service, value).
How do you measure your site’s usage?
Approximately how many people access your site daily/weekly/monthly?

Marketing/Updating
What methods of distributing the URL already exist within the company?
- Referral Links
- Incentives
- Search Engines
- Online Advertising
- Offline Advertising
- Other
If other, please explain
Has your URL been submitted to search engines/online directories?
- Yes
- No
Indicate any sections of the site that will require frequent updates.
Section
Frequency
Section
Frequency
Section
Frequency
How will the site be updated?
- Internally
- Externally
Internal
- Design Software
- Built-In Update System
- CMS (Content Management System)
For the option selected, please indicate necessary training:
- Internal Expertise/No Training Necessary
# of People to be Trained
# Training Hours

Perception
List adjectives to describe how a visitor should perceive your new site.
How is your company currently perceived offline?
Do you want to carry the same kind of message through your website?
- Yes
- No
How does your company differentiate itself from competitors?
Please list competitor URLs.
List URLs of any sites you find compelling, and what specific elements you like.

Additional Notes/Comments
Please explain any addiitional notes or comments

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